Innovation and Sustainability: The new horizons of La Marihuela with the support of the General Directorate of Tourism, Commerce and Crafts

Innovation, tradition and sustainability: La Marihuela's commitment

La Marihuela is not just a brand of cosmetics and natural household products. It is a declaration of love for the environment, a commitment to the local economy and an example of how innovation and tradition can coexist. On this journey, we have had the support of the General Directorate of Tourism, Commerce and Crafts of Castilla-La Mancha, through aid destined for the digitalization and promotion of the artisan sector.

Why innovate in craftsmanship?

Imagine a future where every small business has modern tools, efficient processes and a direct connection with its customers... This is what we have pursued at La Marihuela. And it has not only been about growing, but about making our contribution to the environment more impactful and responsible.

Over the past year, our efforts have focused on several key fronts:

1. Digitalization of processes: We have incorporated new tools, such as workstations in the laboratory and cloud platforms to manage both production and communication. This has allowed us to be more agile and autonomous, adapting to the challenges of a digitalized market.
2. Online store optimization: We have redesigned our website to improve the shopping experience. From aesthetics to functionality, every detail was thought out to reflect the essence of our brand and facilitate interaction with our customers.
3. Sustainable and functional packaging: The transition to materials such as kraft paper or food-grade tubs reinforces our ecological commitment. These changes not only better protect our products during shipping, but also minimize our environmental impact.

Beyond the screen: our personal connection at craft events

Visibility at events is essential to strengthen ties with the community and make our work known. This year, La Marihuela participated in fairs such as FARCAMA and the Christmas market "De Puente a Puente" promoted by the Toledo City Council. Thanks to these participations:

• We increase our network of contacts.
• We got valuable direct feedback from our customers.
• We are making progress in consolidating our position as a benchmark in local natural and sustainable cosmetics.

A space to grow together

A very important milestone for us has been the creation of our shared laboratory. This space not only allows us to increase our production, but also supports new artisans by offering them access to professional facilities and specialized training. In this way, we seek to:

• Reducing barriers to entry for new entrepreneurs.
• Help new entrepreneurs' products meet quality standards.
• Foster a collaborative community within the craft sector.

Recognition and commitment

All these initiatives have been possible thanks to the support received through the lines of aid for digitalisation and promotion of the General Directorate of Tourism, Commerce and Crafts. These investments position us as a model of sustainable innovation in Castilla-La Mancha.

Our commitment to quality is non-negotiable. With internal audits to ensure compliance with the UNE-EN ISO 22716:2008 standard, we guarantee that each product meets the highest standards.

Looking to the future

At La Marihuela we continue to dream... and work. With each innovation, with each fair, we reaffirm our commitment: to take care of you and the planet with natural and sustainable products.

Do you want to be part of this journey? Visit us at our online store or join us at our upcoming events. Together we can make a difference.