The Government of Castilla-La Mancha developed the Adelante Digitalization Program in 2021 to promote the competitiveness and marketing capacity of companies in the region through a determined commitment to business digitalization. This aid aims to promote the use of the most recent technologies based on digital solutions and tools to improve the productive capacity and market position of industrial and commercial companies.
The program is framed in the Strategic Business Strengthening Plan of Castilla-La Mancha , which aims to modernize and increase the commercialization of companies, and promote the implementation of information and communication technologies (ICT) to improve their competitiveness. Online commerce tools, digital promotion and marketing, positioning on the Internet and social networks, and the use of electronic commerce web portals are priority actions to improve the competitiveness of companies.
Furthermore, the integration of ICT and the Internet facilitates the diversification and integration of the productive, marketing and distribution activity of industrial companies, which requires a new regulation of the line of support for the digital transformation of the manufacturing industry of Castilla. The Mancha. The combination of ICT with the use of the Internet, through the so-called Industry 4.0, has generated enablers that drive the improvement of productive capacity
Thanks to the support of the Community Board and financing from the European Regional Development Fund , La Marihuela has been able to improve its communication and sales strategies, implementing a digital marketing strategy that includes a greater presence on social networks and the integration of new channels sales through these platforms.
La Marihuela, like many other SMEs, has seen the need to adapt to new technologies in order to reach a wider audience and remain competitive in the market. Digitalization is a fundamental process in today's business environment, and can be key to the success of many companies.
La Marihuela has developed this project with the consulting firm Lorena Ibañez , which has specialized in the creation of organic strategies and advertising campaigns on social networks since 20219. Thanks to its methodology, La Marihuela has attracted quality leads and prospects. This methodology is based on the in-depth analysis of the potential customer and the brand's content, going beyond demographics and focusing on the behavior and profile of the people who are potential La Marihuela customers.
In the case of La Marihuela, the company has highlighted that digitalization has allowed it to reach new customers, increase its online presence and improve its brand image. Additionally, the implementation of digital marketing strategies has allowed La Marihuela to explore new ways of interacting with its audience and improving its customers' shopping experience.
La Marihuela is an example of how digitalization can be a key tool for the growth of SMEs, and how the "Adelante Digitalización" program can help companies in Castilla-La Mancha to modernize their sales and communication strategies. The initiative of the Community Board and the co-financing of the European Regional Development Fund are essential to boost the growth and competitiveness of companies in the region, and La Marihuela is just one of the many success stories that have